Atraer turismo procedente de China, es uno de los objetivos que se ha planteado la Universidad Veracruzana desde el Centro de estudios China-Veracruz, que preside Aníbal Carlos Zottele Allende.
Los ciudadanos chinos durante sus viajes de placer aportan importante derrama ecónimica para el país, de ahí que la meta sea atraerlos a los destinos del estado y aprovechar la historia y cultura de Veracruz en materia turística.
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